Comment gérer sa reputation en ligne

Afin de gérer votre réputation en ligne il faut d'abord faire une analyse de l'état actuel.

Comment faire ?

1) Aller sur Google et tapez votre nom complet exemple "Charles Dudoit"

2) Lissez les premiers 20 articles, si vous trouvez des personnes avec le même nom passez au suivant.

Listez les liens comme suit:
Positifs:
Neutre:
Négatifs:

2) Sur les articles, analyser la source

Presse ? Blogs ? Facebook, LinkedIn

3) Contactez les personnes qui l'ont écrit pour essayer de les enlever.

4) Si c'est pas possible car anonyme ou inconnu, pas joignable ou concurrent ou ennemi juré

Cherchez des liens positifs juste en bas de mauvais articles. Par exemple si le mauvais est à la 7ème place, cherchez des articles positifs sur vous aux places 8ème et suivants et listez les.

5) Créez des profils sur tous les réseaux sociaux (voir avec TouchMind pour créer 350 d'un coup)

6) Créez des liens vers les articles positifs en place 8ème et plus.

7) Analysez toutes les semaines et rajouter des liens sur des articles

8) Si vous n'arrivez pas à les faire remonter, créez 5 blogs (Wordpress et Blogger par exemple) Insérez votre nom dans le titre de vos blogs.

9) Publiez votre blog sur technoratti, etc.

10) Contrôlez le ranking une fois par semaine et ajouter du contenu supplémentaire sur votre blog.

Vous n'avez pas réussi à enlever vos mauvaises information sur votre blog ? Contactez-moi pour d'autres idées.

Edox Lance le concours WRC Chronorally

Découvrez comment une marque horlogère recrute sa base de données cible en mode Opt'in.

Cette campagne est composée de:
300'000 newsletter Opt'in
100'000 Visiteurs Google
200 bloggeurs

Journées du visual merchandising à Vevey - Suisse

TouchMind lance 10hs10 - société de presse en ligne indépendante

Production et développement: effectuée à Yverdon-les-Bains avec un team de 16 personnes dans le e-marketing.

Hosting: Data Center de niveau bancaire à Genève (haute disponibilité).

Contenu: un team éditorial de 8 journalistes indépendants.

Direct Marketing: sociétés Reussi pour la logistique et Infogest pour les envois.

Publicité: TouchMind S.A. +41 24 425 12 45

Direction du projet: assurée par l’ing. Dipl. EPFL Martin Demierre, ancien responsable de campagnes e-mail marketing pour DoubleClick (acheté par Google en 2007) et directeur de TouchMind.

Voulez-vous collaborer au projet ? Nous sommes à la recherche de journalistes, organisateurs d'events, marketeurs.

Voici le lien pour voir le portail horloger: www.10hs10.ch

TouchMind received the label CTI

TouchMind received the prestigious Label CTI .This agency for the promotion of innovation has awarded the label CTI to TouchMind S.A. The project ClientFidelity-CRM (a tool for customer relationship management) was acclaimed by 10 specialists solicited for the occasion.

Internet Marketing

Affiliation

Affiliate marketing has proved to be very popular and has grown enormously. Google's Ad Sense is an example of a form of affiliate marketing where your ad (you're the advertiser) can appear on someone else's website (they're the publisher) and you pay them, via Google, when someone clicks on your ad to get to your site.

Affiliate marketing though goes much broader than this but it all amounts to advertising your site or your products on someone else's site to get the user to click through to your site. There are a range of types of sites you ad can appear on and a range of ways in which you can pay for the service. Of course, your site can also act as the host for others' ads and can generate income for you.

Oneforex Group SA is a financial company located in Bulle. Its aim is to provide the best product or the best solution to each customer and this in a high degree of independence and with integrity. We are working closely with many partners like banks, brokers, insurance, etc. We want to provide a high-quality solution at the lowest cost for all the financial needs of our customers.

The company also has an affiliate program and if you want to become affiliates and make benefits quickly and easily you can register on our website: http://www.affiliate.touchmind.com

Once your registration is validated by the administrator of the program, you will have access to your account. You can choose the advertising formats that you want to place on your website, blog or newsletter.

At Oneforex, we take the time to listen. So if we notice that you are a serious affiliate, which generates a lot of traffic, we offer the possibility to grader and receive higher pay. From 5.- up to CHF 25.-CHF by credit application completed by Internet users from your site!!

Online Support

The internet network is becoming very popular among businesses as an avenue for marketing their products and services. This computerized information boom has enormous potential to boost economies world-wide. Advertising and marketing on the Internet makes obtaining huge profits possible.

Sellers are not the only ones to reap benefits from the internet. Purchasing products over the net is also beneficial. It is faster than the traditional process of mail ordering, and the on-line support forums provide advice that is not found in manuals, catalogs, or brochures. Marketers should avoid being intrusive or sending unwanted messages because nothing else annoys internet users more. Instead, an effective approach is to use the internet for building higher levels of relationships with consumers through dialog.

Touchmind has a global online solution called Clientfidelity-Live Chat. It helps you serve your visitors fast and enhance customer satisfaction. It combines a chat tool, a message center, an interactive FAQ and statistics to provide your visitors with live help and support with a simple click.

It is proved that clients having been into contact with an online operator were three times more interested to make a purchase than those who weren’t. Clients having obtained help online were twice more motivated to return to the website and the average order of an operator-assisted client is 35% more important than that of a client who made the order on his own.

Touchmind launches portal http://www.10hs10.com, Saturday, August 25, 2007

10hs10 is an independent press company owned by TouchMind S.A..... with the aim of acquiring 200,000 “Opt In”addresses in a year. 'Opt In' means that the user has not only registered by providing important informations about him, but also clicked on the link that he has received in his email box, to validate its adherence to a service. An address costs between $ 5 and 7.

Touchmind is currently looking for advertising agreements in the watch industry and partnership with luxury brands, 5 starts hotels, Golf clubs, etc. All partnership programs include an e-commerce and a CRM training. It’s very important to make e-advertising even if you do not sale online because the 2007 statistics shows that 8 over 10 luxury watch buyers decide on line which brand and watch model they prefer. The shop selection is done right after. As a brand you don’t need to pay anything to be in our list but we only accept “Swiss Made” brands.

Our portal also enables you to create and ensure a proximity relation with your customers thanks to a great flexibility and the ease of use of our management tools CRM (Direct Marketing, E-mail Marketing, MMS and SMS Marketing). We also organize 4 direct marketing campaigns: we send letters to our members by normal post, brands and watchmakers can add their brochures and invitation regarding the country, the behavior and the segment…. 10hs10 has many sponsors: TouchMind, Réussi, Swiss Direct Marketing Association, Infogest, Publicitron, Imadeo, AZDirect, Watch Valley association. Take a look at the swiss-watch-and-luxury-portal 10hs10.com

Adwords marketing - TouchMind approach

Today http://www.promtsolutions.com is only working on some keywords, we propose to improve the way Promt expends his budget.

TouchMind propose:

1) To increase the number of keywords from 10 to 1'000

2) To create a set of ads texts in order to see the conversions per ads

3) Install a statistic tool and follow the best keyword and how they convert