Marketing Blog - E-Marketing, Optimisation dans les moteurs de recherhce, marketing viral

Comment gérer sa reputation en ligne

2010-11-15T09:29:00.004+01:00

Afin de gérer votre réputation en ligne il faut d'abord faire une analyse de l'état actuel.

Comment faire ?

1) Aller sur Google et tapez votre nom complet exemple "Charles Dudoit"

2) Lissez les premiers 20 articles, si vous trouvez des personnes avec le même nom passez au suivant.

Listez les liens comme suit:
Positifs:
Neutre:
Négatifs:

2) Sur les articles, analyser la source

Presse ? Blogs ? Facebook, LinkedIn

3) Contactez les personnes qui l'ont écrit pour essayer de les enlever.

4) Si c'est pas possible car anonyme ou inconnu, pas joignable ou concurrent ou ennemi juré

Cherchez des liens positifs juste en bas de mauvais articles. Par exemple si le mauvais est à la 7ème place, cherchez des articles positifs sur vous aux places 8ème et suivants et listez les.

5) Créez des profils sur tous les réseaux sociaux (voir avec TouchMind pour créer 350 d'un coup)

6) Créez des liens vers les articles positifs en place 8ème et plus.

7) Analysez toutes les semaines et rajouter des liens sur des articles

8) Si vous n'arrivez pas à les faire remonter, créez 5 blogs (Wordpress et Blogger par exemple) Insérez votre nom dans le titre de vos blogs.

9) Publiez votre blog sur technoratti, etc.

10) Contrôlez le ranking une fois par semaine et ajouter du contenu supplémentaire sur votre blog.

Vous n'avez pas réussi à enlever vos mauvaises information sur votre blog ? Contactez-moi pour d'autres idées.

Edox Lance le concours WRC Chronorally

2010-09-23T22:54:00.002+02:00

Découvrez comment une marque horlogère recrute sa base de données cible en mode Opt'in.

Cette campagne est composée de:
300'000 newsletter Opt'in
100'000 Visiteurs Google
200 bloggeurs

Journées du visual merchandising à Vevey - Suisse

2008-05-30T09:20:00.004+02:00

Si vous faites partie du monde du design, eu marketing, du visual merchandising ou des métiers annexes, vous ne devriez pas rater cette opportunité. 2 jours entiers dediés au visual merchandising et le reseautage avec les employeurs, les entreprises et les designers. Inscription gratuite à l'hôtel 3 couronnes de Vevey Suisse. Pour s'inscrire Inscription aux journées du visual merchandising

2008-02-28T09:41:00.008+01:00

TouchMind lance 10hs10 - société de presse en ligne indépendante

Production et développement: effectuée à Yverdon-les-Bains avec un team de 16 personnes dans le e-marketing.

Hosting: Data Center de niveau bancaire à Genève (haute disponibilité).

Contenu: un team éditorial de 8 journalistes indépendants.

Direct Marketing: sociétés Reussi pour la logistique et Infogest pour les envois.

Publicité: TouchMind S.A. +41 24 425 12 45

Direction du projet: assurée par l’ing. Dipl. EPFL Martin Demierre, ancien responsable de campagnes e-mail marketing pour DoubleClick (acheté par Google en 2007) et directeur de TouchMind.

Voulez-vous collaborer au projet ? Nous sommes à la recherche de journalistes, organisateurs d'events, marketeurs.

Voici le lien pour voir le portail horloger: www.10hs10.ch

TouchMind received the label CTI

2007-10-24T12:00:00.000+02:00

TouchMind received the prestigious Label CTI .This agency for the promotion of innovation has awarded the label CTI to TouchMind S.A. The project ClientFidelity-CRM (a tool for customer relationship management) was acclaimed by 10 specialists solicited for the occasion.

Internet Marketing

2007-10-22T13:25:00.001+02:00

Affiliation

2007-10-22T13:03:00.000+02:00

Affiliate marketing has proved to be very popular and has grown enormously. Google's Ad Sense is an example of a form of affiliate marketing where your ad (you're the advertiser) can appear on someone else's website (they're the publisher) and you pay them, via Google, when someone clicks on your ad to get to your site.

Affiliate marketing though goes much broader than this but it all amounts to advertising your site or your products on someone else's site to get the user to click through to your site. There are a range of types of sites you ad can appear on and a range of ways in which you can pay for the service. Of course, your site can also act as the host for others' ads and can generate income for you.

Oneforex Group SA is a financial company located in Bulle. Its aim is to provide the best product or the best solution to each customer and this in a high degree of independence and with integrity. We are working closely with many partners like banks, brokers, insurance, etc. We want to provide a high-quality solution at the lowest cost for all the financial needs of our customers.

The company also has an affiliate program and if you want to become affiliates and make benefits quickly and easily you can register on our website: http://www.affiliate.touchmind.com

Once your registration is validated by the administrator of the program, you will have access to your account. You can choose the advertising formats that you want to place on your website, blog or newsletter.

At Oneforex, we take the time to listen. So if we notice that you are a serious affiliate, which generates a lot of traffic, we offer the possibility to grader and receive higher pay. From 5.- up to CHF 25.-CHF by credit application completed by Internet users from your site!!

Online Support

2007-10-18T12:27:00.000+02:00

The internet network is becoming very popular among businesses as an avenue for marketing their products and services. This computerized information boom has enormous potential to boost economies world-wide. Advertising and marketing on the Internet makes obtaining huge profits possible.

Sellers are not the only ones to reap benefits from the internet. Purchasing products over the net is also beneficial. It is faster than the traditional process of mail ordering, and the on-line support forums provide advice that is not found in manuals, catalogs, or brochures. Marketers should avoid being intrusive or sending unwanted messages because nothing else annoys internet users more. Instead, an effective approach is to use the internet for building higher levels of relationships with consumers through dialog.

Touchmind has a global online solution called Clientfidelity-Live Chat. It helps you serve your visitors fast and enhance customer satisfaction. It combines a chat tool, a message center, an interactive FAQ and statistics to provide your visitors with live help and support with a simple click.

It is proved that clients having been into contact with an online operator were three times more interested to make a purchase than those who weren’t. Clients having obtained help online were twice more motivated to return to the website and the average order of an operator-assisted client is 35% more important than that of a client who made the order on his own.

Touchmind launches portal http://www.10hs10.com, Saturday, August 25, 2007

2007-10-17T15:28:00.000+02:00

10hs10 is an independent press company owned by TouchMind S.A..... with the aim of acquiring 200,000 “Opt In”addresses in a year. 'Opt In' means that the user has not only registered by providing important informations about him, but also clicked on the link that he has received in his email box, to validate its adherence to a service. An address costs between $ 5 and 7.

Touchmind is currently looking for advertising agreements in the watch industry and partnership with luxury brands, 5 starts hotels, Golf clubs, etc. All partnership programs include an e-commerce and a CRM training. It’s very important to make e-advertising even if you do not sale online because the 2007 statistics shows that 8 over 10 luxury watch buyers decide on line which brand and watch model they prefer. The shop selection is done right after. As a brand you don’t need to pay anything to be in our list but we only accept “Swiss Made” brands.

Our portal also enables you to create and ensure a proximity relation with your customers thanks to a great flexibility and the ease of use of our management tools CRM (Direct Marketing, E-mail Marketing, MMS and SMS Marketing). We also organize 4 direct marketing campaigns: we send letters to our members by normal post, brands and watchmakers can add their brochures and invitation regarding the country, the behavior and the segment…. 10hs10 has many sponsors: TouchMind, Réussi, Swiss Direct Marketing Association, Infogest, Publicitron, Imadeo, AZDirect, Watch Valley association. Take a look at the swiss-watch-and-luxury-portal 10hs10.com

Adwords marketing - TouchMind approach

2006-12-17T23:55:00.000+01:00

Today http://www.promtsolutions.com is only working on some keywords, we propose to improve the way Promt expends his budget.

TouchMind propose:

1) To increase the number of keywords from 10 to 1'000

2) To create a set of ads texts in order to see the conversions per ads

3) Install a statistic tool and follow the best keyword and how they convert

Search Engine Marketing

2006-12-17T22:57:00.000+01:00

We will first analyse the content of Promt for the search engines. 27 parameters will be scanned in order to improve the ranking for the target keywords.

Here is how we do it:

1) We will define the market segment

English site: USA, Canada, UK and other english speaking countries
French: France, Canada, Switzerland, Belgium and other french speaking countries

2) We will ask the owner of the site wich are the keywords he think the client is looking for.

Owner keywords:
English: language translation software
French: logiciel de traduction

3) We will search on the web what are the actual keywords the clients are typing in search engines when looking for translation software.

Client keywords: language translation software, and 1'000 more
English: language: logiciel de traduction, and 1'000 more

We can say 5 thinks:
- Owner and visitors are not targeting the same keywords
- Owner defined some keywords, but he is not using them on his web site
- Optimisation for the owner keyword needs some improvements
- The most important parameters for optimizing the web site are not used

4) Analyse of competitors in Google: "translation software"

Number 1 competitor is very powerful but seems not being using optimal technics. But his web popularity is very very big (this tool is also powering AltaVista)

Number 2 competitor is using good search engine technics and has some popularity on the web.

Number 3 competitor is a reseller using link popularity as a key factor.

5) Find what are the parameters that make the comptetitors's ranking top 5 or top 10

- Title
- PagePopularity (difficult to make in short term)
- Content
- External links
- Internal links
- Other minor

6) Copy cat strategy with the parameters

We will copy the strategy of the first 3 competitors in order to see how the search engine react.

7) Implementation

TouchMind will implement the first 6 parameters and comment the results

Let's define the challenge

2006-12-09T17:00:00.000+01:00

In our first meeting the client said:

Tom: Why are you looking for an e-marketing company ?

Martin: "I sell over the internet and sales are poor and could be much better as I see that there is a lot of demand. I’m just not getting it. I am using Google right now and paying quite a bit of money each week. Too much in fact."

Tom: Do you think there is a market for this software ?

Martin: Yes, the market is big and worldwide we target the US, France, Latin America, Germany, UK, Austria, Spain, Portugal, Brazil. The software translates English, Spanish, French, German, Portuguese, & Russian.

Tom: What do you want to achieve ?

Martin: Better search position; I don’t come anywhere near the top 10 for automatic translation and not even for @promt software. Better trial rate of our try & buy product. Better sales.

Tom: How good or bad are your Adwords going now ?

Martin: From Nov 1 to Nov 30,

I paid $268.61 in Google adwords
4'359 clicks or visits to my translation software website.

309 for a Spanish-English translation page (mainly US I believe) $21.00
1'229 for French translation key word $111.61
2'821 for Free Translation $136.00

Half of the paid Adwords is going to ‘free translation’. This seems to be a tactic of the other competitors in the category – to get people to try become aware of the brand via the free trial. I don’t know if this is of any value.

Downloads 407
English 114
French 267
German 10
Spanish 16

Downloads to clicks ratio: 9.3%

Sales
- Units 9 purchased
- Value $1257.00

Sales to downloads ratio: 2.2%

Tom: ok, TouchMind team will go to Google Adwords, your web site and see what we can do this week.

E-Marketing how to get started ?

2006-12-07T21:08:00.000+01:00

My name is Martin Demierre, I'm the CEO of TouchMind (TouchMind: e-marketing & CRM). I have a Master of Science from the Swiss Federal Institute of Technology EPFL. My academic background was completed by 10 years experience in the Internet market (E-Business). I worked for DoubleClick (MessageMedia), managing the e-mail Marketing campaigns for IBM, Yahoo, Nokia, Club Med, FranceLoisir. I launched the e-commerce platform for Flavor and Fragrance of Givaudan for 8 countries and worked as Marketing Manager for swissinfo (Swiss Radio International) a branch of SSR/idée Suisse. I'm fluent in French, English & Spanish.

I'm glad to present Neil Gibbons with over 25 years of international marketing management, executive management and leadership experience in FMCG, and financial services technology sectors. In addition to almost 15 years experience in brand-management with US multi-nationals, Neil has refined his marketing experience working a range of industries from financial services to technology start-ups. In addition, Neil has held the position of President and CEO for 3 publicly-listed and privately held entities over recent years. Neil gained an MBA from IMD, Lausanne and is a qualified Executive Coach.

And Tom Garraham who was a senior executive in international advertising and marketing for more 20 years with the former Ted Bates Worldwide (Saatchi & Saatchi owned) where he was International Client Services Director and the former GGK International where he was International Client Services Director & C.O.O., working with companies such as IBM Europe, Olivetti Europe, Mars Confectionery & Petfoods Europe, Colgate-Palmolive, VW /Skoda International, Caterpilar, ABB International, Bristol Myers, Fisher-Price, Tyco, Lego, Benson & Hedges, Tuborg, Benckieser, Mobile Chemical, Dow Chemical, SIPA Machinery.

Together, TouchMind and "The Marketing Show" will try to help e-marketers to follow a case study and learn about e-marketing technics.

The case "Promt" case: Prompt - a software translation tool
PROMT is a leading language translation software. Thanks to is its new technology XT translation engine, PROMT delivers higher quality, accurate and automatic translations. The software is rated #1 - by leading industry experts, linquists and journalists.

Challenges for Promt: Sale more on-line, get visibility, optimize his advertising expenses
- Get targeted visitors to the site
- Help visitors make a trial
- Help testers to buy the software
- Help people to tell about the software

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