My name is Martin Demierre, I'm the CEO of TouchMind (TouchMind: e-marketing & CRM). I have a Master of Science from the Swiss Federal Institute of Technology EPFL. My academic background was completed by 10 years experience in the Internet market (E-Business). I worked for DoubleClick (MessageMedia), managing the e-mail Marketing campaigns for IBM, Yahoo, Nokia, Club Med, FranceLoisir. I launched the e-commerce platform for Flavor and Fragrance of Givaudan for 8 countries and worked as Marketing Manager for swissinfo (Swiss Radio International) a branch of SSR/idée Suisse. I'm fluent in French, English & Spanish.
I'm glad to present Neil Gibbons with over 25 years of international marketing management, executive management and leadership experience in FMCG, and financial services technology sectors. In addition to almost 15 years experience in brand-management with US multi-nationals, Neil has refined his marketing experience working a range of industries from financial services to technology start-ups. In addition, Neil has held the position of President and CEO for 3 publicly-listed and privately held entities over recent years. Neil gained an MBA from IMD, Lausanne and is a qualified Executive Coach.
And Tom Garraham who was a senior executive in international advertising and marketing for more 20 years with the former Ted Bates Worldwide (Saatchi & Saatchi owned) where he was International Client Services Director and the former GGK International where he was International Client Services Director & C.O.O., working with companies such as IBM Europe, Olivetti Europe, Mars Confectionery & Petfoods Europe, Colgate-Palmolive, VW /Skoda International, Caterpilar, ABB International, Bristol Myers, Fisher-Price, Tyco, Lego, Benson & Hedges, Tuborg, Benckieser, Mobile Chemical, Dow Chemical, SIPA Machinery.
Together, TouchMind and "The Marketing Show" will try to help e-marketers to follow a case study and learn about e-marketing technics.
The case "Promt" case: Prompt - a software translation tool
PROMT is a leading language translation software. Thanks to is its new technology XT translation engine, PROMT delivers higher quality, accurate and automatic translations. The software is rated #1 - by leading industry experts, linquists and journalists.
Challenges for Promt: Sale more on-line, get visibility, optimize his advertising expenses
- Get targeted visitors to the site
- Help visitors make a trial
- Help testers to buy the software
- Help people to tell about the software
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