Search Engine Marketing

We will first analyse the content of Promt for the search engines. 27 parameters will be scanned in order to improve the ranking for the target keywords.

Here is how we do it:

1) We will define the market segment

English site: USA, Canada, UK and other english speaking countries
French: France, Canada, Switzerland, Belgium and other french speaking countries

2) We will ask the owner of the site wich are the keywords he think the client is looking for.

Owner keywords:
English: language translation software
French: logiciel de traduction

3) We will search on the web what are the actual keywords the clients are typing in search engines when looking for translation software.

Client keywords: language translation software, and 1'000 more
English: language: logiciel de traduction, and 1'000 more

We can say 5 thinks:
- Owner and visitors are not targeting the same keywords
- Owner defined some keywords, but he is not using them on his web site
- Optimisation for the owner keyword needs some improvements
- The most important parameters for optimizing the web site are not used

4) Analyse of competitors in Google: "translation software"

Number 1 competitor is very powerful but seems not being using optimal technics. But his web popularity is very very big (this tool is also powering AltaVista)

Number 2 competitor is using good search engine technics and has some popularity on the web.

Number 3 competitor is a reseller using link popularity as a key factor.

5) Find what are the parameters that make the comptetitors's ranking top 5 or top 10

- Title
- PagePopularity (difficult to make in short term)
- Content
- External links
- Internal links
- Other minor

6) Copy cat strategy with the parameters

We will copy the strategy of the first 3 competitors in order to see how the search engine react.

7) Implementation

TouchMind will implement the first 6 parameters and comment the results